Google AdSense - What is Google AdSense? How it works, and a guide to using it

𝗥𝘂𝗺𝗮𝗵𝗮𝗻𝗶𝗰.𝗰𝗼𝗺 ➣ Today, thanks to advances in technology, people are able to get wider and more promising income fields than before. This is because there are more opportunities and opportunities to earn extra income since the advent of the internet. In fact, this income from the internet can be very tempting when it is taken seriously and consistently. 

One of the most common and easy ways to earn income through the internet is to take advantage of a service known as Google AdSense. This advertising service made by Google is popularly used by online content creators and website owners to get ad columns and generate income continuously. 

Actually how to work Google AdSense is not difficult. However, for ordinary people, how to use this service at first will certainly seem confusing. For that, see the complete guide for beginners using the Google AdSense service so they can earn income online below.

What is Google AdSense?

As previously explained, Google AdSense is an advertising program made by Google. This advertising service has a CPC or Cost Per Click basis and allows site or website owners to earn income through advertisements posted on their site. 

Since it was first launched, many site owners have immediately registered their sites and become publishers of this Google AdSense service. This has been proven so far that there have been more than 2 million Google AdSense publishers and are spread all over the world and continue to increase every year. 

The service from Google AdSense displays advertisements on a site in the form of text, images or videos which will later be shown to site visitors. Ads displayed to site visitors are also tailored to their interests.

Maybe you are wondering, how do you find out the interests of visitors to a site? It's easy, Google AdSense will look at the browser application cache to find out the history of the site visitor's internet activity. Later, the advertisements displayed to these visitors will be adjusted to the visitors' interests so that advertisers are able to get their ad audience more accurately. 

For example, you recently searched for men's and women's fashion products. So, if you open a site, Google AdSense will display ads from fashion product stores that you have opened before or something like that. The advertisements that you get later will also change over time according to the browser application cache and search history and internet activity.

History of the Appearance of Google AdSense 

The presence of Google AdSense began when Google acquired Pyra Labs, a company that became the forerunner of Blogger, in February 2003. One month later, through the CEO and Chairman of Google at that time it was announced about an advertising service issued by the company and named Google AdSense.

In order to improve its advertising services, Google acquired a technology through Applied Semantics. From the acquisition process, Google was able to optimize the performance of the AdSense service even better. 

Since its first launch, Google AdSense has only been available for content or sites in English and a number of other languages in Europe, East Asia & Thailand, and the Middle East. Over time, to be more precise in early February 2012, Google AdSense continues to add languages that are supported in these advertising services, including Indonesian. 

Until now, Google AdSense has two types of accounts that can be used by publishers. 

1. AdSense Hosted which can be used for platforms like Youtube. 

2. Non-Hosted AdSense that can be utilized by site or website owners.

How Google AdSense Works 

The way Google AdSense works is basically not complicated, in fact it's even easy for ordinary people to understand. As the name implies, this advertising service pays to the site owner or content creator on Youtube every time a visitor or viewer opens an ad or clicks on an ad.

In other words, the more visitors who open or click on the ads posted on your site, it means that the income from Google AdSense will be even higher. However, to be able to do this, you must first master how to create content on the site according to SEO or Search Engine Optimization. 

To make it easier to understand, see how Google AdSense works below.

1. There is Advertising Space on the Site

In order for the site to be able to get ads from the Google AdSense service, you must first provide space to place the ad. Usually, the placement of advertisements from these services is in the header, middle of the article, sidebar, and also the footer.

To be able to install it, you only need to paste the ad code in the form of a script in the specified section. Later, advertisements will automatically appear in that section by adjusting the interests and internet browsing history of site visitors.

2. Ads with the Most Expensive Costs Become Priority

It should be understood that there are very many advertisers on the Google AdSense service. In addition, the number of visitors from a site also varies with various types of content. So, to get around this, Google AdSense will usually display ads that have the highest prices first.

New lower priced ads will alternately appear in the ad space of a site. Simply put, the advertisement with the most expensive cost will be a priority to be shown to site visitors first so that it has more potential to be seen by the audience.

3. Revenue Depends on the Number of Ads Opened and Bid Competition

It should be reminded again, revenue from Google AdSense will only be given when the ad is clicked or opened by a visitor. This means that if the ad is only viewed, the site owner will not earn income from the advertising service. The income earned from advertisements clicked by visitors also varies, depending on the type of product and the competitive bids or offers made by the advertisers.

Even so, there are some services that are willing to pay when the ad is only seen by visitors. However, revenue from this type of advertising is certainly relatively lower.

Guide to Utilizing Google AdSense Services for Beginners

Before deciding to register for advertising services from Google AdSense, you must first understand that not all sites or websites can take advantage of this service. There are several conditions that must be met by the site owner, one example is the amount of visitor traffic each day.

Usually, when an application for Google AdSense advertising services is rejected, you can find out the reason and try to fulfill it before trying to resubmit. The following is a guide to utilizing the Google AdSense service specifically for beginners.

1. Know the Difference between Impressions and Clicks

The way Google AdSense works is to display ads on a site, then the income you get is based on the number of clicks on the ad. So, if an ad from this service is only seen by the visitor and there is no further activity such as clicking or opening the ad, then the site owner cannot get paid.

It also raises the rule that site owners may not click their own ads, including instructing others to do so. Placing advertisements that trap visitors from clicking on advertisements is also prohibited. If it is violated, of course there will be consequences that must be prepared to be borne by the site owner.

2. Guidelines for the Types of Content that May Be Created

All partners from Google AdSense are expected to be responsible for all content shared on their site. For example, sites may not create content with elements of pornography, violence, and SARA, and contain copyright. Mainly, make sure the content being broadcast is relevant and unique, and much sought after by people in order to increase the number of visitors and the potential for advertisements to be opened.

3. Ad Implementation

When you become a publisher, make sure to be able to serve ads on the site. The method is easy, namely installing the code from Google AdSense ads in the space that has been prepared on the site. However, in its implementation, advertisements may not pop up or appear suddenly, or other formats that can harm advertisers or visitors.

4. Reasons Google AdSense Account Can Be Deactivated

If the site owner is proven to have violated the provisions of the Google AdSense guidelines, get ready to get the consequences. Usually, if it's at a detrimental level or something like that, the right to take advantage of Google AdSense and get income from the service can be revoked or disabled.

Don't waste Google AdSense services to get additional income

That's what Google AdSense means, how it works, and how to use it for beginners. For site owners, especially those who have quite high visitor traffic, using the Google AdSense service is mandatory in order to earn income. Therefore, don't waste this opportunity and immediately apply for this advertising service on the site that you have managed!